Crafting successful radio ads is a topic we’ve touched upon. We’ve shared with you that an effective radio ad is a perfect marriage between art and science. Radio is a platform where you often have the listeners ear before and after work as the driver commutes. That potential customer may have in the back of their mind a ton of home projects they’ve been putting off. Now image you are a construction company selling construction fasteners & tools. You can create an ad that awakens the listener’s subconscious, and they now can connect your product to their need.
Check out the following ad we put together for a Canadian online construction tool supply company cf-t.com:
You don’t have to pour asphalt, install drywall or pour concrete to have a need for construction tools. You’ve been putting off that home project for months because you don’t have that one tool! Stopping by that big box store may not be your solution, but cf-t.com is the answer.
Imagine having access to a catalog of top manufactured tools like DeWalt and Craftsman at a fraction of the cost of retailer stores. You see, online stores don’t have the overhead that these big-box retailers have. Why should you care? You should care because the savings get passed down to you the consumer.
If you’re looking for that unique size or brand of tool, you could easily spend hours driving all over town. Online ordering allows access to a vast catalog. If cf-t.com doesn’t have the tool in stock, they will source it for you and alert you via email when the device is ready for you to purchase online!
Foot lifters, drywall hammers, taping knives and beyond. Cf-T backs every purchase with customer service policies. Check online to check on orders, track purchases and if necessary find out how to get refunds or make returns. Don’t continue to let that project nag you.
The blueprint is simple! Engage the listener, remind them of their pain point and direct them to a solution.
Last suggestion. We recommend a warm, friendly voice-over that’s appealing and easy on the ear. Check out this example: